Chelsea FC has signed a new front-of-shirt sponsor deal with DAMAC Group, ending their search for a main shirt sponsor after their partnership with Three ended in 2023.
The Premier League club has now entered a long-term global partnership with the Dubai-based real estate company, making DAMAC Chelsea’s official property development partner. As part of the deal, the DAMAC logo will appear on the front of the men’s and women’s team shirts for the rest of the 2024/25 season.
Chelsea and DAMAC to Launch Luxury Residences in Dubai
After becoming Chelsea FC’s shirt sponsor, DAMAC and Chelsea have announced a new real estate project in Dubai called ‘Chelsea Residences by DAMAC’. This beachfront development will be located in Maritime City and will include over 1,400 luxury homes.
Chelsea’s president and COO, Jason Gannon, said:
“DAMAC is known around the world for luxury buildings, and we’re proud to work with them on the first-ever Chelsea-branded residences. This project brings Chelsea to Dubai and helps us grow our global presence. We’re excited to see Chelsea Residences become part of Dubai’s skyline.”
Chelsea FC to Launch Football-Themed Residential Tower in Dubai
Chelsea Football Club has revealed plans to launch its first-ever branded residential towers in Dubai Maritime City, in partnership with DAMAC Group. The project will include four luxury residential towers, each standing 130 meters tall, with breathtaking views of the Arabian Gulf.
These towers—named Chelsea Residences by DAMAC—will feature 1,400 modern apartments, offering a mix of one, two, and three-bedroom units. Designed to deliver the ultimate football-themed living experience, the development will include a rooftop football pitch, an athlete performance centre, a Chelsea Sports Bar, a private cinema, and an exclusive Aquarium Lounge.
DAMAC has called it “the world’s first football-themed branded residences”, blending sports, lifestyle, and luxury into a one-of-a-kind real estate offering.
Todd Kline, Chelsea FC’s president of commercial, said:
“This exciting partnership with DAMAC brings the Chelsea brand into the world of luxury real estate. Chelsea Residences by DAMAC will offer fans and buyers a unique way to be part of the club’s legacy, through an innovative and extraordinary living experience.”
Chelsea FC to Launch Football-Inspired Residential Towers in Dubai
Chelsea Football Club has announced plans to build its first-ever branded residential towers in Dubai Maritime City, in partnership with DAMAC Group. The project includes four luxury skyscrapers, each rising 130 meters high, offering stunning views of the Arabian Gulf.
Called Chelsea Residences by DAMAC, the development will feature 1,400 stylish apartments, with a choice of one, two, or three-bedroom homes. These towers are designed to give residents a football-inspired lifestyle, with top-class features like a rooftop football pitch, an athlete performance centre, a Chelsea Sports Bar, a private cinema, and a unique Aquarium Lounge.
DAMAC describes it as the world’s first football-themed branded residence, combining sports, luxury, and modern living in one exciting location.
Todd Kline, Chelsea’s President of Commercial, said:
“This partnership with DAMAC is a big step for Chelsea. It brings the club into the world of luxury living and gives fans and buyers a new way to be part of the Chelsea legacy in a truly special place.”
What This Means for Fans and the Club
- Global Visibility: DAMAC gains immediate exposure through Chelsea’s global fanbase and TV broadcasts, while the club benefits from enhanced commercial value.
- Middle East Engagement: The deal strengthens Chelsea’s branding in the GCC region, potentially opening doors to fan events, activations, and tours.
- Short-Term Impact, Long-Term Possibilities: Although the deal is currently for the remainder of the season, many speculate that this could be the beginning of a long-term partnership.
The launch of Chelsea Residences by DAMAC marks an exciting new chapter for both Chelsea FC and DAMAC Group, blending world-class football heritage with luxury real estate in the heart of Dubai Maritime City. With unique amenities like a rooftop football pitch and Chelsea-branded experiences, the project offers fans, investors, and homebuyers a chance to live the Chelsea lifestyle in one of Dubai’s most prestigious locations. This partnership highlights Chelsea’s global vision and DAMAC’s commitment to creating iconic living spaces that stand out on the world stage.
Explore DAMAC’s other real estate projects.
Read about Dubai Maritime City’s future developments.
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